Statistics

Properties which are professionally staged sell 50% faster and at 6-10% higher prices than unstaged homes. When taking the purchase price into account, that's an average increased profit margin of 17% higher than an unstaged property. First impressions matter because buyers make a decision within moments of entering the front door - make sure your presentation grabs their attention. In the current housing market, buyers can afford to be highly selective. Buyers are discriminating and have high expectations, and the 'fixer with potential' often sits on the market for many months and has multiple price reductions. Studies show that only 10% of buyers can 'visualize' what a property will look like once it is upgraded - it is your responsibility as the seller to set the stage for them if you want to get high bids. According to HomeGain.com, overall prices of a 3 bedroom 2 bathroom residence on the east coast after spending between $5,000 - $8,000 on home improvement and staging efforts, results in an average selling price increase of $23,532. In the United States, consultation fees for home staging are tax deductible as an expense in preparing your home for sale. The investment in home staging will always cost less than a price reduction.